Author:

• Jádisson Gois Silva - Silva, J.G - <jadissonsilva92@gmail.com>
ORCID: https://orcid.org/0000-0003-0089-4852

Co-author(s):

• Cristiano Mezzaroba - Mezzaroba, C. - <cristiano_mezzaroba@yahoo.com.br>
ORCID: https://orcid.org/0000-0003-4214-0629

Abstract:

The focus of this study is on media discourses about fat bodies, which promote fatphobia. The aim was to problematize the media content and discourses present on Brazilian digital news platforms concerning fat bodies. Methodologically, it is characterized by its qualitative descriptive-exploratory documentary approach. The locus for the research was the digital news platforms of UOL Vivabem, in its Health section, and the G1 Portal. The data was analyzed using Lawrence Bardin\'s content analysis (CA). A total of 16 articles were identified. Following the theoretical-methodological assumptions of CA, 3 categories of thematic analysis emerged: (1) Biomedical discursiveness as normativity; (2) Slimming is the watchword; (3) The media and its body pedagogy. From the findings, it is possible to see the tendency of the media to report the fat body as being sick, predestined to suffering, precisely because it breaks with the standards stipulated by hegemonic discourses. It can thus be seen that the subjectivities of fat people are often delegitimized, with fat being the focus of social representations rather than the subject and its multiple dimensions. Keywords: Obesity, Health-disease process, Mass means of communication, Social exclusion

Keywords:

Obesity, Health-disease process, Mass means of communication, Social exclusion

Content:

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